Hours & Maps

Get Hours and Directions


5090 Kearny Mesa Rd, San Diego, CA, 92111

Get Directions dealer map

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Sat9:00 AM - 7:00 PM
  • Sun11:00 AM - 5:00 PM
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat9:00 AM - 2:30 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat9:00 AM - 2:30 PM
  • SunClosed

What Does BMW Stand For?

Overhead view of the front end of the new BMX X7

BMW is more than a brand name. For many of our neighbors in the Chula Vista area, those three letters represent a commitment to quality that transcends their daily commutes. But what does BMW stand for anyway? Enthusiasts and experts know that BMW is short for Bayerische Motoren Werke, or Bavarian Motor Works in English. In some cases, you might see BMW appended by AG, or Aktiengesellschaft. This translates roughly to a “joint-stock company.”

Now that you’ve got the basics down, we wouldn’t be surprised if you were ready to dig a little deeper! Find out how BMW got its name, and learn more with the team at BMW of San Diego.

How Did BMW Get Its Name?

You know what BMW stands for, but you might still wonder how the name came into being. For more than 100 years, Bavarian Motor Works has manufactured some of the world’s most impressive cars, SUVs, motorcycles, and aircraft engines. The story starts in Munich, in 1913:

  • In 1913, Karl Rapp started the Rapp Motorenwerke company, which focused on the production of aircraft engines.
  • Bayerische Motoren Werke was adopted as the company’s name in 1917, when Rapp left the company to pursue other projects.
  • The name change makes sense: Munich is, after all, the capital of the German state of Bavaria. (Bavaria is located in the southeastern part of Germany, near Austria and the Czech Republic.)
  • The Blue and White circular BMW logo dates all the way back to 1917, too! It’s based on the Bavarian flag, which features blue and white checkers in a diamond pattern.

Now that you’ve learned a little history, find out where BMW is made today.

What is the BMW Slogan?

If you drive with BMW, then you probably already know that your vehicle is “The Ultimate Driving Machine.” That’s a slogan which originated right here in North America, all the way back in 1974. It was developed by Bob Lutz, a former executive vice president of global sales and marketing, and it immediately struck a chord with American consumers.

Although there have been several other slogan alternatives proposed over the years, none has had the same staying power! Have you ever heard the lines, “Sheer Driving Pleasure,” or “Joy is BMW”? Although each received a short run around 2010, BMW recommitted to the “The Ultimate Driving Machine” in 2012–and it’s still the slogan that’s used today!

Find Your Own Ultimate Driving Machine at BMW of San Diego

What does BMW mean to you? Contact us today and let us know, or come see in person in San Diego. We’re just a short drive from Encinitas or Carlsbad, and we can’t wait to show you what our new vehicles can do.

Ready to upgrade with a BMW of your own? Explore the most impressive BMW 0-60 times and check out our lease and finance offers today.

Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us

(858) 295-1742

Call Now

5090 Kearny Mesa Rd • San Diego, CA 92111

Get Directions

Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

BMW of San Diego 32.828527, -117.144328.