BMW is more than a brand name. For many of our neighbors in the Chula Vista area, those three letters represent a commitment to quality that transcends their daily commutes. But what does BMW stand for anyway? Enthusiasts and experts know that BMW is short for Bayerische Motoren Werke, or Bavarian Motor Works in English. In some cases, you might see BMW appended by AG, or Aktiengesellschaft. This translates roughly to a “joint-stock company.”
Now that you’ve got the basics down, we wouldn’t be surprised if you were ready to dig a little deeper! Find out how BMW got its name, and learn more with the team at BMW of San Diego.
You know what the letters “BMW” stand for, and since you know that Bayerishe means Bavarian, you also know where the company got its start! Even so, you might still wonder how the name earned the reputation is has today. For more than 100 years, Bavarian Motor Works has manufactured some of the world’s most impressive cars, SUVs, motorcycles, and aircraft engines. The story begins in Munich, in 1913:
Now that you’ve learned a little history, find out where BMW is made today.
No BMW car or SUV would be complete without its iconic blue and white badging, but what does the BMW logo stand for? As we noted above, the colors and the patterning were inspired by the Bavarian flag. However, for many enthusiasts, this is just part of the story:
Fans of the brand will also note that the BMW logo was redesigned in 2020! The flatter, simpler design reflects a general turn towards minimalism as a marker of luxury and quality, a turn which BMW already reflects in their vehicles.
If you drive with BMW, then you probably already know that your vehicle is “The Ultimate Driving Machine.” That’s a slogan which originated right here in North America, all the way back in 1974. It was developed by Bob Lutz, a former executive vice president of global sales and marketing, and it immediately struck a chord with American consumers.
Have there been other BMW slogans in English? Although several alternatives have been proposed and tested over the years, none has had the same staying power! Have you ever heard the lines, “Sheer Driving Pleasure,” or “Joy is BMW”? Although each received a short run around 2010, BMW recommitted to the “The Ultimate Driving Machine” in 2012–and it’s still the slogan that’s used today!
What does BMW mean to you? You can learn more about the BMW history, or contact us today and let us know, or come see in person in San Diego. We’re just a short drive from Encinitas or Carlsbad, and we can’t wait to show you what our new vehicles can do.